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Benchmarking the Information Society
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No. 19 eCommerce users

Regular and occasional purchases over the Internet

Base: All respondents, weighted column percentages
Questions: B1, B2
Sources: SIBIS GPS 2002, SIBIS GPS-NAS 2003

On average, 20% of the EU's population purchase products online. Among the candidate countries, only Estonia comes close to this figure. The other candidate countries are more or less on a comparable level with Spain, Greece and Portugal. Buyers tend to display a more interactive use on the PC, suggesting more sophisticated and pioneer Internet users purchase online. Even so, occasional users are representing an increasing proportion of eCommerce users, especially in those countries with increasing online tenure and experience.

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