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No. 22 Establishments selling online

Online sales

Base: All establishments, weighted column percentages
Questions: C1, C2, C20
Source: SIBIS DMS 2002

Almost a quarter of Europe's businesses sell on line, whether that is through a website or an eMarketplace: Finland, but also Germany have a particularly high share of businesses that do so. However, sales from this activity tend to form a small portion of total sales turnover. On average, Business-to-Business sales equate to 12% of the total sales, with Business-to-Consumer representing some 10% of total sales, but this varies significantly across economic activity and size class.

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