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Benchmarking the Information Society
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No. 23 Establishments selling online to different market groups

Share of establishments that sell online to businesses, consumers and public sector

Base: All establishments, weighted column percentages
Question: C1, C2, C4
Source: SIBIS DMS 2002

Online selling activity appears to vary across the three market domains and across the countries analysed. On the whole Business-to-Business (B2B) and Business-to-Consumer (B2C) correlate closely in terms of online sales, whereas Business-to-Government (B2G) follows on average some 50% behind, except in the UK and Germany; where in the former B2G closes in on B2B, and in the latter B2G has someway to go. SIBIS analysis showed that if these activities are broken down into four economic sectors (manufacturing, distribution, financial & business services, and public & social services) interesting patterns emerge. Distribution fairs well with sales to the public and businesses. The manufacturing sector sells more to businesses, while distribution and financial sell more to consumers. The public sector obviously interacts with the public and other public sector organisations, but much less than the other sectors. This illustrates that the public sector still has someway to go, and is still playing catch up to other sectors.

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