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No. 24 Share of total online sales for B2B

How large a share of total sales to businesses are conducted online?

Base: All establishments, weighted column percentages
Question: C1, C2, C5a
Source: SIBIS DMS 2002

The volume of Business-to-Business (B2B) sales generated by eCommerce continues to be on average, quite small, but considerable for some businesses: for half of the establishments involved in it, online sales represented less than 5% of their total sales revenues. Whereas 20% of establishments have online sales varying between 5-25% of their total sales, with even 10% of enterprises selling more than a quarter of their sales online. The latter figure is much higher in Finland, which seems to have the most advanced B2B online market among the countries surveyed.

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