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Benchmarking the Information Society
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No. 27 Online interactive user

Which kinds of online activities do you use?

Base: All respondents, weighted column percentages
Question: B1
Source: SIBIS GPS 2002, SIBIS GPS-NAS 2003

Usage of the Internet to order products or services (including financial services such as online banking) is growing in Europe, with Nordic countries surpassing the US benchmark, and the candidate countries somewhat behind. With 25% of the EU’s population being an interactive user (5% in the NAS), it is making headway to becoming a mass market service, but not quite. This is because socio-demographic features between Internet users exists, displaying considerable divides; especially across age, income, and education.

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